Philip Knight Wrigley (December 5 1894 - April 12 1977), sometimes also called P.K. or Phil. Born in Chicago, he was an American chewing gum manufacturer and executive in Major League Baseball, inheriting both those roles as the quiet son of his much more flamboyant father, William Wrigley Jr. After his father died in 1932, Philip presided over the Wm. Wrigley Jr. Company, and also the family hobby, the Chicago Cubs, as owner until his death. He passed the title of Wm. Wrigley Jr. Company President to his son William Wrigley III in 1961.
While the gum industry prospered, the Cubs grew less competitive over the decades, with a brief flurry of success (although no championship) in the late 1960s and early 1970s. Although resisting installing lights at Wrigley Field, he was innovative in other ways. In 1961 he abolished the traditional field management/coaching structure and instead hired a "college of coaches". This anticipated the specialization of coaches that is taken for granted nowadays. His one mistake was in rotating the various coaches as a "head coach", an approach that confused the team and invited constant media ridicule, largely due to the lack of apparent improvement in the team's won-lost ratio. However, many young players came through that system, and they were ready to play at a notably improved level soon after Wrigley made one of his best decisions, when he dropped the head coach idea and hired Leo Durocher as the manager in 1966.
Also, like his father, P.K. was a strong believer in maximizing media coverage. Starting in the 1920s, the Cubs' games were covered extensively on the radio, sometimes by competing stations at the same time, for minimal fees. In the post-World War II era, when baseball was booming, Wrigley continued this practice, allowing WGN-TV to carry all the home games as well as a significant number of road games. Some owners were aghast at Wrigley's "giving away the product", but it paid manifold dividends in the long run, as the evolution of WGN-TV into a superstation developed a truly nationwide fan base for the Cubs, which has resulted in nearly constant sellout crowds at "Beautiful Wrigley Field", regardless of the fortunes of the team at a given time.
P.K. was a fairly visible presence with the Cubs in his younger years, but was seldom witnessed attending games during his final few decades of ownership, making his presence known mostly through memos and sometimes full-page newspaper ads. Early 70s utility player Pete LaCock was best known for being the son of TV personality Peter Marshall]] and for his unique sense of humor. The Sporting News once reported that he had made a trip to the Wrigley Building and asked for an audience with Mr. Wrigley. P.K. asked him what he wanted, and LaCock answered, "Nothing. I just wanted to see if you really exist!"
After the deaths of himself and his wife, his son William III took over both enterprises. The Cubs were sold to the Chicago Tribune company in 1981, ending over 60 years of Wrigley association with the team, save the name of the ballpark itself, which remains Wrigley Field.
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