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The Lou Gehrig Memorial Award was created by the Phi Delta Theta Fraternity in honor of the former Major League Baseball player Lou Gehrig, who was a member of the fraternity at Columbia University. It is given to players who best exemplify his character and integrity both on and off the field. Since the award was created in 1955, the name of each winner has been placed on the Lou Gehrig Award plaque in the Baseball Hall of Fame in Cooperstown, New York.